MKDS recently partnered with Dr. April Brown, founder and therapist at The Heard Counseling, to create a new brand identity and website design, customizing a Tonic template to bring it all together.
As your business evolves, you might eventually open your own website and think, “This doesn’t even feel like me anymore.” Or maybe, “This doesn’t clearly communicate what I actually do anymore.” Sound familiar?
Realizing your website no longer reflects your business can feel overwhelming. What started as a few outdated pages can quickly become a bigger question. How do I make my brand, messaging, and website feel like my business today?
That’s exactly where we stepped in for Dr. April Brown of The Heard Counseling.
When April came to MKDS, she knew The Heard Counseling had grown beyond the brand and website she was currently using. She wanted a more refined and aesthetically pleasing presence, but the bigger goal was clarity. April wanted her website to display her offerings clearly. They needed to be easy to understand and create a brand that felt more reflective of her work today.
A Beautiful Website Can Be Clear, Beautiful, and SEO Friendly
Before we could create a visual identity that felt right, we needed to create more clarity around what The Heard Counseling actually offers. April’s practice encompasses both therapy and coaching, with multiple specialties and services to communicate. The new website needed to make that information easier to navigate without losing the depth of her work.
We also worked alongside SEO Strategist Victoria Rayburn to refine the site’s content and structure. This ensured increased clarity didn’t come at the expense of the search visibility April had already built.
Creating a Brand that Felt More Like April
April wanted a brand that felt warm, refined, and distinctive. The MKDS team created the new visual identity around rich shades of brown, thoughtful typography, and tactile details. This gives the brand a welcoming, elevated feel.
From the digital brand to the custom-textured letterpress business cards, each detail works together to create a more cohesive identity.
Starting With a Template Doesn’t Mean Starting With Someone Else’s Brand
For the website, we used Tonic’s Valencia template as a starting point, customizing the colors, typography, layouts, and other details to fit The Heard Counseling’s new brand. The result is a polished, cohesive website that feels distinctly April.
Bringing It All Together
When your business evolves, your brand and website should evolve with it. For The Heard Counseling, bringing together branding, copy, SEO strategy, and web design created a clearer, more cohesive online presence that better reflects April’s work today.
That’s what we love about this kind of project: creating a brand and website that finally feels like you again.
Branding, copy, and web design: MK Design Studio
SEO strategy: Victoria Rayburn
Showit template: Tonic Site Shop
Therapist Brand Identity & Website Design | The Heard Counseling
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