MKDS collaborated with Kati, the talented home decor influencer behind Beyond Gray, to design her branding and blog. The completed project is the perfect reflection of Kati’s style, featuring a polished, feminine design with scalloped edges, a customer plaid pattern, and a soft color palette. It beautifully showcases her passion for creating stunning, approachable spaces.
What began as an Instagram account documenting her home-building journey for friends and family in 2019 became a thriving platform. Kati now shares her decorating ideas, holiday inspiration, home maintenance tips, and more. Her mission? To help people design spaces that reflect their unique style, embracing color, texture, and personality instead of playing it “safe.”
The name Beyond Gray is a testament to this philosophy, encouraging others to create homes that express their personalities. Kati shares practical tips, budget-friendly ideas, and shippable links to make beautiful, personalized spaces achievable for everyone.
Before partnering with MKDS, Kati had built an incredible community but lacked an official online home. The MKDS team crafted custom branding and a stunning blog using a Showit template from Maya Palmer Designs. Now Beyond Gray has a cohesive online presence that perfectly blends functionality with Kati’s creative vision.
Visit Beyond Gray’s new website to explore Kati’s tips for redefining home decor and making your house feel like home.
Home Decor Influencer Branding and Blog | Beyond Gray
